SYNTHESIS

SYNTHESIS

Describe how new technologies have led to the convergence of traditional and new media.

An important development with the growth of digital media has been the move from a traditional communication model of ‘one to many’, characteristic of print and broadcast media, to a ‘peer to peer’ model that facilitates collaborative creation and sharing of content. As content is digitized, it becomes accessible from a multitude of devices, including radio, television, personal computer and, perhaps most importantly, the mobile phone, which is emerging as the dominant platform for delivering content of all kinds.

Explain how media convergence creates new opportunities for interaction. 

Media convergence has been driven to offer users new forms of consuming content with an interactivity that enables a one to one, one to many or many to many communication where the roles of sender and recipient interchange constantly. One of the ways of understanding media convergence is in terms of interaction between old and new forms of media. This concept can be explained more clearly using the example of television industry and its development over the years.

Describe the use of one or two forms of new media to share knowledge and information on a current issue in society.

Personal media is so named because users are more free to choose the media content to which they want to be exposed, to generate their own content, to comment on and link to other content, to share content with others, and, in general, to create personalized media environments. 

Social media is responsible for the whole phenomenon of viral videos, through which a video of a kitten doing a flip or a parody of a commercial can reach many more audience members than a network video blooper show or an actual commercial.

Explain how a person could be portrayed in public in the age of media convergence.

Media convergence bring many challenges. Audiences complain about information overload and they can be overwhelmed and find it difficult. Furthermore, the rapidly changing of technology  has obstructed  audience’s activities. People lack of skill to take full advantage of new media especially old people and disable.