SYNTHESIS
SYNTHESIS Describe how new technologies have led to the convergence of traditional and new media. An important development with the growth of digital media has been the move from a traditional communication model of ‘one to many’, characteristic of print and broadcast media, to a ‘peer to peer’ model that facilitates collaborative creation and sharing of content. As content is digitized, it becomes accessible from a multitude of devices, including radio, television, personal computer and, perhaps most importantly, the mobile phone, which is emerging as the dominant platform for delivering content of all kinds. Explain how media convergence creates new opportunities for interaction. Media convergence has been driven to offer users new forms of consuming content with an interactivity that enables a one to one , one to many or many to many communication where the roles of sender and recipient interchange constantly. One of the way...